Carve for Cancer at Blue Mountain!
Pennsylvania Snowboarder’s Legacy
Lives on with 5th Annual Pocono Mountain Carve 4 Cancer Event
at Blue Mountain Resort
We would like to take this opportunity to thank you for your coverage of the Carve4Cancer as we have raised funds for and brought awareness to the fight against blood cancers. We want to alert you that the 2018 event will be held at the Blue Mountain Resort.
If you would kindly, run the press release below. If you need a word.docx press release and/or high quality images, please contact Josh Frank. His contact information is at the end of the release.
Media Alert
SYNOPSIS: The 5th annual Carve 4 Cancer that raises funds for and brings awareness to the fight against blood cancers will be held at Blue Mountain Resort in Palmerton, Pa., on Feb. 3, 2018. Brent Evans created the Carve 4 Cancer charity in 2012, following his first round of a two-year battle with the disease. He passed away due to complications from the cancer in July 2017 when the disease came back for a second time
Press Release
PHILADELPHIA (Sept. 14, 2017) — If there’s one way to draw attention to blood, it’s finding a way to get it racing.
Carve 4 Cancer, http://www.carve4cancer.com a non-profit, charitable organization designed to increase awareness, and raise research funds for blood cancers, announced its exciting and adrenaline pumping 5th annual Carve 4 Cancer will be held Feb. 3, 2018, at a new location, the Blue Mountain Resort in Palmerton, Pa.
Brent Evans, with the help of friends and family, created the charity and the Winter Festival fundraiser in 2012 after a two-year battle with a rare and aggressive form of non-Hodgkin’s lymphoma. What started as a small, winter fundraiser in the Pocono Mountain region, is now a full-scale 501(c)(3) non-profit corporation raising tens of thousands of dollars with multiple campaigns, sponsors and supporters nationwide.
Brent was an avid snowboarding enthusiast and outdoor lover. He believed a winter festival with live indoor and outdoor concerts, snowboarding competitions, art installations, and great food and drink would serve well to create a fun, boisterous event. It would draw plenty of guests willing to help a worthy cause and have some fun at the same time, he thought.
Mr. Evans was right. The winter festivals have been held each year since 2012 and the February 2017 festival was the most successful yet. The event had sponsors including Milwaukee Tool, K2, Gilson Snowboards, Tito’s Vodka along with many other businesses and individuals who supported the event as well.
Thousands from throughout the northeast attended the event. Sadly, Carve 4 Cancer 2017 was Brent’s last as he passed away due to complications from the disease in July 2017 at just 33 years old. Importantly, his legacy lives on with the help of close friends and loved ones who sit on the board of the non-profit charity. Also, after his passing the hashtag “#LiveLikeBrent” was created to commemorate how Brent lived life to the fullest, and people have been sharing their moments ever since.
“Brent was a very close friend to me, as he was to so many others,” said Josh Frank, a lifelong snowboarder and Carve 4 Cancer Marketing Director. “He had an electric personality. Losing Brent was devastating to so many. This charity is his legacy and his longtime friends and colleagues are dedicated to seeing his vision through, expanding Carve 4 Cancer to mountains all across the US, and finding a cure for this horrible disease.”
Frank said Blue Mountain Resort will be ideal for the fundraiser given its numerous amenities and proximity to major metropolitan areas such as Philadelphia, Harrisburg, Lancaster, Wilkes-Barre/Scranton and Trenton.
The popular venue is celebrating its 40th anniversary this upcoming season and is home to 164 acres of skiable terrain. Blue Mountain Resort also boasts the highest vertical drop in the state at 1,082 feet. In addition to 39 ski trails, 16 lifts and 39 tubing lanes, Blue Mountain Resort maintains a full-service mountain top restaurant and several outdoor activities in the “green season,” including a high ropes course called the Summit Aerial Park, Outdoor Laser Tag, Action Archery, and Segway Tours.
The resort prides itself in giving back to the community, and is excited to partner with Carve 4 Cancer.
“Our mission is to get people outside and give them a reason to keep coming back, said Melissa Yingling, marketing specialist at Blue Mountain Resort. “Partnering with an organization like Carve 4 Cancer not only brings awareness to outdoors sports, but also to a cause created by an outdoor enthusiast himself. We are excited to host the event this year, and look forward to the success it will have, raising money for cancer research.”
Frank noted that 100 percent of the board members and volunteers for Carve 4 Cancer are unpaid and that all funds raised go toward making a maximum impact in the fight against blood cancer.
Dr. Andrei Shustov, M.D., is one of the main recipients of the donations from the various Carve 4 Cancer events. He is performing groundbreaking research in the field of Hepatosplenic T-Cell Lymphoma, the rare form of leukemia contracted by Mr. Evans.
Dr. Shustov is the lead investigator in analyzing data from multiple institutions in the country to better understand the disease process and the biology of this rare form of T-Cell Lymphoma.
“Understanding the disease is the first step to finding a cure,” Dr. Shustov said. “The funds from Carve 4 Cancer will support this very important research, and we would like to thank Carve 4 Cancer for their very generous donations on behalf of all investigators.”
Aisling Carroll, Brent’s girlfriend and Carve 4 Cancer board member, said she so proud his legacy is thriving.
“During Brent’s cancer journey,” Carroll said, “he would periodically ask me, ‘What if I don’t make it and what happens when I’m gone?’
“I’d tell him we weren’t close to crossing that bridge and to not worry about it. Losing him so suddenly was traumatic.
“When he was sick, he was excited for Carve to be rolling into its fifth year but worried about not being able to make calls or meetings. I’m happy to say and tell Brent right now, he still doesn’t have to worry. The team and I are going to blow this year’s festival out of the water, and carry his memory and his legacy along for the ride.”
One of the main events during the 5th Annual Pocono Mountain Carve 4 Cancer is the Rail Jam. The snowboarding and ski competitions draw top talent from across the region in Men’s, Women’s and Grom’s divisions. Thousands of dollars worth of prizes will be up for grabs. The Carve 4 Cancer team will also be announcing more than 10 bands and musical guests, sponsors, on mountain vendors, thousands of dollars in raffle prizes and much more in the coming months.
"As a two-time Hodgkins survivor and 12-year ski patroller, I couldn't be more proud to help contribute to the cure of this devastating disease,” said Carve 4 Cancer board member Fletcher Moppert. “With the continued support of our loyal fans, supporters and dedicated doctors we fund, C4C will someday soon shred blood cancers for good.”
Fellow board member Cameron Ferrara agreed.
"I'm thrilled to see us making larger and larger direct donations to doctors making a difference,” Ferrara said. “It's proof that our mission to engage the snow and board sports industry while creating impactful and entertaining fundraising initiatives is working."
About Carve 4 Cancer
Carve 4 Cancer https://www.carve4cancer.com is a 501(c)(3) non-profit dedicated to the mission of shredding blood cancers through extreme sports events and fundraising. Carve was founded by east coast shredder and blood cancer warrior, Brent P. Evans. In 2010, Brent was diagnosed with stage IV hepatosplenic t-cell non-Hodgkin’s lymphoma when he envisioned an epic snowboarding event to raise funds to shred cancer while being treated at Thomas Jefferson University Hospital. He passed away due to complications from the disease in June 2017 after battling the disease for a second time. The team is currently planning the 2018 event while expanding the organization. If you are interested in being a team member, ambassador, sponsor, or donor Carve for Cancer urges you to reach out to them at info@carve4cancer.com
Photo Caption
Winter outdoor enthusiasts will gather at Feb. 3, 2018, at the Blue Mountain Resort in the Pocono Mountains to preserve a Pennsylvania Snowboarder’s Legacy during the 5th Annual Pocono Mountain Carve 4 Cancer Event.
Contact Info:
Name: Josh Frank
Email: Josh@carve4cancer.com
Organization: Carve for Cancer Inc.
Address: 2165 E Letterly Street, Philadelphia PA 19125
For more information, please visit www.carve4cancer.com